Associating advertisements with events

专利名称：Associating advertisements with events发明人：Eulenstein, Max,Liu, Deborah,Raji, Vijaye申请号：AU2014278473申请日：20140609公开号：AU2014278473A1公开日：20160204

摘要：In one embodiment, a method includes receiving a notification identifying theoccurrence of a user-initiated event associated with a software application that complieswith the specifications of a software development kit. The user is identified based at leastin part on the information included the notification. The method includes determiningwhether the event is attributable to an electronic advertisement, and when the event isattributable to the advertisement, the method include determining whether theelectronic advertisement is associated with information identifying the advertisement oran advertising campaign that the advertisement is a part of. When the electronicadvertisement is associated with the information, the method includes notifying anadvertiser associated with the electronic advertisement or a developer associated withthe software application that the information identifying the advertisement is associatedwith the event.

申请人：Facebook, Inc.

代理人：Cotters Patent & Trade Mark Attorneys

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