作文 市场营销

What have you learned about marketing in your marketing class?

In the marketing class, I have learned a lot of professional knowledge and skills about marketing, especially in the aspects of product promotion, advertising and publicity. Nevertheless, what impressed me most about marketing is the course of customer service.

Customer service is vitally important for a company, because it improves the company’s ability to generate income and revenue. If customers are not satisfied with the service, the company will lose customers and the market, and then the business won’t grow. There are some essential methods for a company to improve customer service and enhance customer satisfaction, such as improving the after-sales service by reacting quickly to customer requests, understanding customer’s needs so that there will be less complaints, and obtaining customer feedback through visiting them, calling them, or sending out written surveys and so on.

Facing the intense competition today, learning the market demand and applying the effective business strategies in the marketing is crucial for a company to achieve success.

Can you give me an example of successful strategic management?

With the constant development of economy, strategic management of the international large enterprise has been innovated continually. Here is an example

of successful strategic management.

In the international financial crisis, Tsinghai leadership training brings economic benefits of continuous growth. What is the reason that it still keep ahead in the soup? During the international financial crisis, many key enterprises are faced with shrinking market, downing order, and falling profits. In the face of challenge, Tsinghai leadership training changes the traditional mode of economic growth, based on the implementation of strategic transformation, then causes the enterprise to high-end. Meanwhile on the basis of consolidating the traditional market, emerging markets, the enterprise successfully hold the new development opportunity after a variety of efforts. Because of effective business transformation and management innovation, leadership training for Tsinghai has brought the economic benefit growth.

According to this example, it is obvious that only by grasping the market trend all the time, adjusting the company's development strategy timely, taking time by the forelock, and making decisive change can an enterprise be successful in the fierce competition.