市场营销 marketing concept 英语作文

Marketing

below.

Few of the area of specialization are given

Sub-topics of marketing you must understand Marketing Management

The process of planning, organizing, controlling and implementing marketing programmes, strategies, policies and tactics which are framed to meet and satisfy the demand for the product or service as a medium of creating a profit is termed as “marketing management”. It basically deals with creation and regulation of the demand of consumers and then making the service and

making the particular good or service available for which they are willing to pay a price worth its value. It removes the deficiencies in the real execution of marketing plans, procedures and policies. marketing

Also,

this

process and

implements assess

the

programme

effectiveness of marketing mix continuously. Marketing Research

This includes marketing survey in order to find the right information regarding a product. This can be done with the help of online surveys, conducting public events etc. Another term that is used for interchangeably with market research is marketing research. There are experts who draw a distinction between these two concepts; marketing research is concerned specifically with marketing processes while market research

is concerned specifically with markets. Market research is a key factor to maintaining competitiveness

over

competitors.

Market

research, on the other hand, provides information for the market analysis and market need, market size and competition.

Being a student, you can pay attention to the subject

as

there

are

amazing

career

opportunities in market research. Brand Management

Brand management is all about developing a strategic plan for maintaining or gaining brand value. It needs a comprehensive knowledge of the target market, brand, and overall vision of the company, firm or business.It is a function of marketing that utilizes techniques to enhance

the perceived value of a brand or its certain product line over a specific time-period. In order to keep brand management right students should learn how to enable the price of a product to go up and build true customers. Positive brand image or association or a strong awareness of brand plays a vital role in brand management. Market orientation

It is a marketing philosophy that focuses on identifying the customer wants or needs and achieving them. When a brand follows a market orientation approach, it aims at framing and then selling products or services which can satisfy customer requirements for the sake of profit. A successful market oriented brand or company identifies and meets the needs and desires of its

target customers through its product mix. Rather than trying to get your customers to like or become aware of the benefits of your products or services, with the marketing orientation approach you tailor them to meet the demands of customers.

Consumer Behaviour

Understanding consumer behaviour is a crucial aspect of marketing. Study of consumer behaviour shows how people make their purchase decisions. For being a successful marketing professional it is important to know how the targeted consumers decide what they will want, what they need or want, and how they act with regard to a certain products and services. This helps immensely in determining what sort of response a new product or

service.Companies and individuals can easily identify opportunities which are yet to be met.